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JUNE 2026

Welcome to your “Hospitality Insights” newsletter, bringing you the latest trends and technological innovations in hospitality, along with our studies and expert insights.

Enjoy the read!

Best regards,

Marylou B. – Head of Brand & Communication at D-EDGE (https://www.d-edge.com/?utm_source=HI&mc_cid=72db5fd2ca&mc_eid=UNIQID)



THIS MONTH’S SUBJECT

Understanding the new dynamics of hotel distribution

Growth in the EMEA market is no longer driven by sheer volume, but by strategic value. As we head into 2026, the gap between high-performing hotels and the rest is defined by one thing: control over the distribution mix.

Drawing on data from over 1,500 hotels from 2022 to 2026, our latest report on Hotel Distribution in EMEA (https://solutions.d-edge.com/EMEA/HDR_download?utm_source=outreach&utm_medium=email&utm_campaign=emea_hotel_distribution_report_2026&mc_cid=72db5fd2ca&mc_eid=UNIQID) reveals how the rules of profitability are being rewritten.
https://solutions.d-edge.com/EMEA/HDR_download?utm_source=outreach&utm_medium=email&utm_campaign=emea_hotel_distribution_report_2026&mc_cid=72db5fd2ca&mc_eid=UNIQID

2026 Hotel Distribution Report in Europe

Find out:

📊 – Markets Trends Analysis

🤖 – AI real impact on bookings

👉 – 7 tips with concrete actions to boost sales and revenue
Download the Report (https://solutions.d-edge.com/EMEA/HDR_download?utm_source=outreach&utm_medium=email&utm_campaign=emea_hotel_distribution_report_2026&mc_cid=72db5fd2ca&mc_eid=UNIQID)

Key Insights at a glance:
* 🛌 +6.5% booking volume: Market growth is maturing and becoming more selective
* 📈 +41.2% total revenue: Value creation is significantly outstripping volume
* ❎ 14.4% cancellation rate: The Direct channel remains the most reliable, compared to 26.9% on OTAs
* 📆 +7 days booking window: The average window has stretched to 44 days for direct bookings, offering better visibility
* 💰+15.5% average basket: Direct guests are spending significantly more per stay

“The era of easy growth is over. Performance now depends on a hotel’s ability to actively shape demand rather than passively receiving it."

– Isabelle Falque, CMO at D‑EDGE
Download the Report (https://solutions.d-edge.com/EMEA/HDR_download?utm_source=outreach&utm_medium=email&utm_campaign=emea_hotel_distribution_report_2026&mc_cid=72db5fd2ca&mc_eid=UNIQID)

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GLOBAL STUDY

Share your thoughts on AI

Your insights will help define where AI is truly delivering value across the industry. No technical AI expertise is required - just your perspective.
Complete the survey (https://survey.eu.qualtrics.com/jfe/form/SV_1AL2Jkld9t0c7nE?mc_cid=72db5fd2ca&mc_eid=UNIQID)

OUR LATEST ARTICLES
https://www.d-edge.com/attract-convert-from-discovery-to-direct-booking?utm_source=HI&mc_cid=72db5fd2ca&mc_eid=UNIQID

Attract & convert: from discovery to direct booking

Driving traffic is no longer enough. To increase direct bookings, hotels must rethink the entire digital guest journey—from the first moment of inspiration to the confirmation click. In this context, the guest experience is a growth driver with a direct impact on revenue. It shapes […]

READ THE ARTICLE (https://www.d-edge.com/attract-convert-from-discovery-to-direct-booking?utm_source=HI&mc_cid=72db5fd2ca&mc_eid=UNIQID)
https://www.d-edge.com/frederic-kingue-johnson-joins-d-edge-as-chief-revenue-officer/?utm_source=HI&mc_cid=72db5fd2ca&mc_eid=UNIQID

Contentsquare’s General Manager Europe joins D-EDGE to write the next chapter in hospitality technology

D-EDGE announced the appointment of Frédéric Kingue Johnson as its new Chief Revenue Officer (CRO). As a member of the Executive Committee, he will lead all revenue-generating functions across the company, including Sales, Marketing and Customer Success […]

READ THE ARTICLE (https://www.d-edge.com/frederic-kingue-johnson-joins-d-edge-as-chief-revenue-officer/?utm_source=HI&mc_cid=72db5fd2ca&mc_eid=UNIQID)

OUR EVENTS

WEBINAR

Unlock High-Value Asian Demand

Insights from Agoda

What if your hotel could instantly access millions of travellers from Asia, one of the fastest-growing outbound travel markets in the world?
https://agoda.zoom.us/webinar/register/WN_8oS5DJ0rQkuRoj54Bxy60A?mc_cid=511ca72cc3&mc_eid=UNIQID&mc_cid=72db5fd2ca&mc_eid=UNIQID#/registration

During this session, you will discover:
* 🧲 How to capture high-value demand from Asian travellers
* 📈 Why Asia represents a key growth opportunity for European hotels
* ⚙️ How Agoda works with hotels and chains across Europe
* 🔗 How to connect seamlessly through D‑EDGE
* ⭐️ Success stories from hotels and hotel groups already benefiting from Agoda's reach

Register (https://agoda.zoom.us/webinar/register/WN_8oS5DJ0rQkuRoj54Bxy60A?mc_cid=511ca72cc3&mc_eid=UNIQID&mc_cid=72db5fd2ca&mc_eid=UNIQID#/registration)

PRESS REVIEW

The best from the Press

A curated selection of the best media coverage on trends and technological innovations in hospitality and tourism.

Why hotels struggle to implement AI properly

Across the global hotel sector, artificial intelligence is being positioned as a key driver of operational efficiency, revenue optimisation and personalised guest service. […]

READ THE ARTICLE ON HOTEL MANAGEMENT (https://www.hotelmanagement-network.com/features/why-hotels-struggle-to-implement-ai-properly/?cf-view?utm_source=D-EDGE&mc_cid=72db5fd2ca&mc_eid=UNIQID)

Travel industry hit by widespread short-notice cancellations

The ongoing conflict in the Gulf involving the United States, Israel, and Iran has disrupted air travel like never before due to surging aviation fuel prices and the possibility of airspace closures […]

READ THE ARTICLE ON OMANOBSERVER (https://www.omanobserver.om/article/1189870/business/tourism/travel-industry-hit-by-widespread-short-notice-cancellations?utm_source=D-EDGE&mc_cid=72db5fd2ca&mc_eid=UNIQID)

Google expands Universal Commerce Protocol to hotels

Google today used its Google Marketing Live 2026 event to announce a broad expansion of the Universal Commerce Protocol (UCP), extending the agentic checkout infrastructure it launched in January to hotel booking […]

READ THE ARTICLE ON PPC LAND (https://ppc.land/google-expands-ucp-to-hotels-food-delivery-and-three-new-countries/?mc_cid=72db5fd2ca&mc_eid=UNIQID)

This Month’s Figure

37%

of revenue via Booking.com concerns cancelled bookings

Source: 2026 Hotel Distribution Report in EMEA (https://solutions.d-edge.com/EMEA/HDR_download?utm_source=outreach&utm_medium=email&utm_campaign=emea_hotel_distribution_report_2026&mc_cid=72db5fd2ca&mc_eid=UNIQID)

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Got a question or a project in mind?

Our team is here to help. Whether you need advice on a specific topic or want to explore how D‑EDGE can support your goals, reach out — we'd love to hear from you.
Contact us (mailto:communication@d-edge.com?subject=Hospitality%20Insights%3A%20&body=)
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